BIAF is supported and in partnership with
Tourisme / Business Events Montreal: https://apropos.mtl.org/en
Palais des congrès de Montréal: https://congresmtl.com/en/
Montreal International: https://www.montrealinternational.com/en/
Tourisme Montréal: Uniting the local tourism industry
Tourisme Montréal is a private, non-profit organization that works to position Montréal as one of the most attractive cities in North America, recognized around the world for being an open, exciting and creative destination. The organization leads innovative tourist welcome strategies with a twofold objective: ensuring that visitors enjoy a high-quality experience and maximizing the economic benefits of tourism. Uniting more than 900 tourism industry stakeholders, Tourisme Montréal plays a leading role in the management and development of Montréal’s tourism offer and makes recommendations on issues with regard to the city’s economic, urban and cultural development. The organization’s mandate includes:
Maximizing the economic benefits of tourism
Tourisme Montréal creates business opportunities for its members and partners with a view to maximizing the economic spinoffs of tourism for the whole city. The organization develops market-specific business intelligence to better target tourist segments, develop new markets and create connections around the world.
Developing and deploying innovative tourist welcome strategies
Tourisme Montréal leads local efforts to develop tourist welcome strategies that create an unforgettable experience for visitors. Our responsibilities include managing a tourist information office and educating the tourism industry on the importance of offering an outstanding welcome.
In line with these aims, the organization launched the “Montréal vous accueille” project, displaying the BONJOUR signature at all of the city’s points of entry and tourist attractions. The goal of this initiative is to rally tourism professionals around a shared greeting strategy and provide a unified visual that showcases the city’s dominant language and warm personality.
Managing and developing the tourism offer
Tourisme Montréal plays a leading role in the management and development of Montréal’s tourism offer, ensuring alignment with industry trends. It also makes recommendations on issues surrounding the city’s economic, urban and cultural development. Its goal is to enhance Montréal’s appeal during all four seasons and to highlight the destination’s unique personality.